July 23, 2012, the week started off with the death of the U.S.A.'s first woman in space Sally Ride who was immortalized in song by The Young Rascals with their 1967 "Mustang Sally" and its repeated refrain "...ride Sally, ride...", which was indeed a big deal even though the U.S.S.R. had America beat 22 years earlier when Valentina Tereshkova had the honor of actually being there then, during the height of the Cold War.
That same day on TV, Judge William Sylvester read the charges against 2012's Charles Whitman, James Holmes, his fluorescent orange reminiscent of, of...
The very next day Amelia Earhart's birthday and another unanswered enigma.
Lou Reed posts a picture of the first Velvet Underground & Nico LP to let fans know that a boxed 6 CD set will be released, a day before the birthdays of both Mick Jagger and Stanley Kubrick.
Discussion of Ridley Scott's "Prometheus" on Facebook where the Duncan Jones-Sam Rockwell indie film "Moon" is mentioned.
The anniversary of NASA's creation in 1958 by President Dwight Eisenhower.
All in the space of a week.
So when this 2OO1 mash-up/homage was posted on YouTube it was ESPecially timely as it seemed not just a commentary on how the mass media markets movies currently, but how these various unconnected events actually DO seem to come together to form new meanings and contexts.